The Belgian Beer Cafe Melbourne launched its Membership Club in May 2016.
The Belgian seeks to reward its many locals and encourage other regular customers to become locals with this tier-based loyalty programme that rewards consistent loyalty.
Membership is free and one need only fill out a simple form to receive a Membership card on the spot and start saving immediately.
There are four tiers and new Members start as Red Members before graduating through Gold, Black, and, finally, Platinum. Discounts for each tier vary as laid out below.
Red - $0 to $1000 = 5% discount
Gold - $1001 to $2500 = 10% discount
Black - $2500 to 5000 = 15% discount
Platinum - $5001 onwards = 20% discount
Members\' annual spends are zeroed at the beginning of every new calendar year but their tier remains the same.